'IAAPA Middle East Summit 2025' Opens in Riyadh to Showcase Entertainment Innovation
At a Glance
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- Date: February 18, 2025 \n
- Location: Mohammed Al Ali Theater, Boulevard City, Riyadh \n
- Summit dates: February 18-20, 2025 \n
Riyadh is hosting the "IAAPA Middle East Summit 2025" for the second time, in cooperation between the International Association of Amusement Parks and Attractions (IAAPA) and Riyadh Season, bringing together entertainment industry leaders and international experts to showcase the latest innovations driving the sector's development and boost investment in entertainment.
\nSummit Themes and Key Sessions
\nOpening remarks were delivered by Muhannad Al-Abbad, Deputy CEO for Investment Stimulation and Business Development at the General Entertainment Authority, who affirmed the Kingdom's advanced standing in the entertainment industry and its role in attracting global investment.
\nDay-one sessions included "Global Integration: Innovation and Growth in Attractions Across the Middle East and Europe," on the role of Saudi creativity in developing entertainment projects; "The Power of People: HR Challenges in Saudi Arabia's Entertainment Industry," on training national talent; "Customer Experience: The Final Frontier in Market Differentiation," on the impact of visitor experience; and "Women and Their Role in Developing the Middle East's Entertainment Industry," on female leadership in the sector.
\nThe Summit's Accompanying Exhibition
\nSixty international and local companies are showcasing the latest entertainment technologies, alongside interactive experiences and innovative solutions in digital gaming and smart parks.
\nThe Future of the Entertainment Sector in the Kingdom
\nExperts affirmed that Saudi Vision 2030 and major entertainment projects have made Saudi Arabia a key driver in developing the entertainment industry globally, with investments and international partnerships being strengthened to create globally competitive entertainment destinations.