Riyadh, 14 Dhu al-Hijjah 1446H (June 10, 2025) — In an extraordinary event reflecting the Kingdom's ambitions to take its entertainment events global, His Excellency Turki Alalshikh, Chairman of the General Entertainment Authority and President of the Saudi Boxing Federation, announced a historic world showdown between boxing legends Mexican Saul "Canelo" Alvarez and unbeaten American Terence Crawford, on Saturday, September 13, 2025, in Las Vegas, as part of Riyadh Season's events.

The bout is one of the biggest fights in modern boxing history, with the two stars competing for the unified super-middleweight title, as part of a three-way collaboration between the General Entertainment Authority, UFC President Dana White, and events organiser Sela.

Alalshikh affirmed the fight will carry unprecedented value for boxing fans worldwide, as it will be broadcast live on Netflix to more than 300 million subscribers at no additional cost, a historic step that marks a first of its kind in combat-sports broadcasting.

The historic bout will be preceded by an international media tour bringing the two stars together, starting in the capital Riyadh on June 20, then moving to New York for Fanatics Fest on June 22, and concluding in Las Vegas on June 27, putting Riyadh Season and the Kingdom's standing in the entertainment industry firmly in the global spotlight.

The move underscores the Kingdom's growing presence on the international sporting stage, and embodies Saudi Vision 2030's goal of making Riyadh a global hub for major events.