The Saudi Tourism Authority has launched the "Saudi Summer 2025" program under the theme "Color Your Summer," a season aimed at enhancing the visitor experience through more than 600 tourism products and experiences running through September, across six key destinations that blend stunning landscapes, cultural activities, mountain adventures and beach relaxation, as part of continued efforts to achieve the goals of Saudi Vision 2030.

"Color Your Summer" reflects the unique natural and cultural diversity the Kingdom offers, with visitors this year given exceptional opportunities to discover tourist destinations from north to south, and from the Red Sea to the depths of the mountains.

Top Destinations for Summer 2025:

  • Asir: Returns with its unique appeal through "Asir Season," featuring musical, cultural and artistic events, alongside aerial adventures and nature trails amid mild weather.
  • Riyadh: Hosts the second edition of the "Esports World Cup (EWC)," along with a series of cultural and entertainment shows and activities that make the capital a vibrant hub.
  • Jeddah: Offers its new beaches and upscale seaside resorts, along with relaxation and water-sports experiences suited to families.
  • The Red Sea destination: Opens the islands of Shibara and Ummahat for the first time, as part of a luxury tourism experience built on sustainability, pristine waters and untouched beaches.
  • Taif: Celebrates its famous roses and the mountains of Al-Hada and Al-Shafa, along with traditional market experiences and gardens such as Al-Ridaf Park.
  • Al-Baha: Delights visitors with the beauty of the Raghadan forests, heritage villages and misty scenery that offer a calm yet exploratory experience.

The program reinforces the Kingdom's growing role as a global tourism hub offering sustainable, cultural and diverse entertainment experiences that support the local economy and open new horizons for domestic and international tourism.