Jeddah, Saudi Arabia — July 12, 2025

Jeddah Season 2025 launched its comprehensive summer program on Friday amid a lively atmosphere under the slogan "Jeddah Ghair" ("Jeddah Is Different"), bringing together entertainment, cultural experiences, shopping and beach activities to offer a full summer experience for families and tourists from inside and outside the Kingdom.

The program forms part of the Kingdom's efforts to achieve Saudi Vision 2030 goals of improving quality of life and diversifying the tourism and entertainment economy.

Entertainment Destinations and Innovative Maritime and Tourism Experiences

Jeddah Promenade: The waterfront hosted interactive drone shows, costumed characters and roaming performances in an appealing family atmosphere.

"West Coast" event — Obhur: A comprehensive summer beach experience launched, running until October 4, featuring a dedicated women's beach, safe water sports and marine experiences, live music performances, and entertainment activities for all age groups.

Jeddah Shopping Festival: Running until August 31, the festival includes discounts on hotels and transport services, live shows and events inside shopping malls, weekly gifts and marketing surprises, and seasonal festivals inside malls and exhibition venues.

Jeddah: A Vibrant Global Tourism Destination

Jeddah Season 2025 reinforces the city's standing as one of the region's premier tourism destinations, offering a comprehensive tourism experience spanning the sea, shopping, entertainment and live arts, in an environment that supports local and international investment, boosts tourist numbers, and helps achieve economic transformation goals.