Riyadh | July 29, 2025

In an atmosphere blending technology and hospitality, the Najdi food pavilion drew notable attention as part of the popular food festival accompanying the Esports World Cup currently held in Riyadh, with traditional dishes from the heart of the Arabian Peninsula offering visitors a cultural window into the heritage and distinctive taste of the central region.

The pavilion presented a selection of traditional Najdi dishes such as jareesh, kleija, and masabeeb, alongside live cooking demonstrations that drew visitors of various nationalities, who engaged with the preparation methods and local ingredients belonging to the Najd environment, reflecting its rich culinary heritage.

The participation stood out for its authentic heritage character, using traditional preparation tools and cooking methods passed down through generations by the region's people, giving visitors a unique tasting experience rooted in authentic, balanced flavors and simple ingredients reflecting the identity of Najdi cuisine.

This participation also offered an opportunity to boost the presence of Saudi cultural heritage within a modern global event such as the Esports World Cup, as Saudi chefs work to document this cuisine and pass it on to new generations, within a harmonious cultural scene bringing together past and present, and promoting the diversity of national identity.

This initiative is part of a series of accompanying events aiming to offer visitors a comprehensive experience blending esports, arts, and popular flavors, reflecting the richness and geographic and culinary diversity of Saudi culture.