Riyadh – 14 Rabi' al-Awwal 1447 AH, corresponding to September 6, 2025.

The "Innovating From Our Heritage" initiative, organized by the "Hawiyatuna" ("Our Identity") team in cooperation with the Saudi Heritage Preservation Society, concluded in Riyadh with a wide turnout of people interested in culture, innovation, and national heritage. The initiative was part of a specialized program aimed at implementing creative projects inspired by tangible and intangible heritage, as part of efforts to support young people and encourage them to channel their ideas toward serving cultural identity.

At a Glance

  • Heritage as a source of inspiration: Haifa Al-Otaibi, leader of the "Hawiyatuna" team, affirmed that the initiative, which operates under the umbrella of the National Center for the Development of the Non-Profit Sector, reflects young people's keenness to raise community awareness of the importance of heritage, and to channel their passion for innovation into preserving national identity and passing it on to future generations. The initiative also highlighted the role of heritage in inspiring creativity, through projects that combine authenticity and renewal.
  • Highlighting identity and boosting tourism: The event focused on spotlighting the Kingdom's cultural heritage and archaeological sites through innovative media content that enriches tourism and cultural awareness and helps promote heritage destinations, in line with the goals of Saudi Vision 2030 to diversify the economy and support the tourism sector.
  • Innovative projects and the "Jawa" platform award: The event, held at the Sard Cultural Center, featured a showcase of innovative projects that drew on Saudi heritage using contemporary approaches. The "Jawa" platform was announced as the winner; it aims to introduce Saudi heritage and culture through three main tracks:
    • Map of Saudi Heritage: documenting traditional crafts in each region, the locations of craftspeople, and manufacturing methods and products.
    • Map of Archaeological Sites and Tourist Destinations: providing visitors with rich informational content to discover the Kingdom's treasures.
    • Map of Seasonal Events: showcasing the most prominent cultural and heritage occasions across different regions.

The platform also includes a section titled "Gateway to the Kingdom's Future," which blends the past with the future in an innovative framework that reflects the Kingdom's aspirations for cultural leadership.

The initiative thus proved to be a platform that motivates young people to create solutions and projects that help preserve heritage and present it to the world with a modern spirit.