Najran University has launched its Artificial Intelligence Camp for Small and Medium Enterprises, running until 3 September 2026, as part of efforts to help the business sector benefit from modern technology, coinciding with the Year of Artificial Intelligence 2026 and World Entrepreneurs' Day.

The camp targets owners and employees of small and medium enterprises, offering training content that helps them understand the potential of AI and turn it into practical tools for the workplace, supporting innovation, raising operational efficiency and improving the customer experience.

The program introduces participants to the leading applications that can serve commercial activities, along with tools that help automate daily tasks, develop marketing and sales methods and use data in decision-making.

Key Themes of the AI Camp

  • AI fundamentals: understanding the concepts and applications relevant to trade and business.
  • Task automation: tools that help enterprises reduce routine work and raise productivity.
  • Marketing and sales: developing smarter strategies using AI tools and technologies.
  • Data analysis: using smart solutions to understand data and turn it into information that supports business decisions.
  • Empowering SMEs: helping business owners and staff gain practical skills they can apply in the workplace.

Why the Camp Matters for SMEs

Bringing AI into small and medium enterprises is an opportunity to improve many processes, from customer service and marketing to performance analysis and decision-making.

Smart tools can also help business owners make better use of available resources, develop customer experiences and discover new opportunities for growth and competition in the market.