Riyadh Season 2024 kicked off in the Saudi capital with a range of one-of-a-kind experiences, taking visitors on an exciting journey through 14 diverse zones. Among these standout experiences is the "Dunes of Arabia" zone. Located on the outskirts of Riyadh, the zone blends authentic Arabian tradition with modern excitement, offering guests an atmosphere inspired by Arab heritage set within a stunning desert environment.

Since its opening on October 16, "Dunes of Arabia" has become a must-visit destination at Riyadh Season, welcoming guests with an experience steeped in warmth and authentic Arab hospitality. The visit begins at a reception area where guests can savor Saudi coffee and enjoy well-known hospitality traditions, alongside a gift shop stocked with traditional Saudi products.

The visitor program includes guided tours led by experts with deep knowledge of Saudi history and geography, who accompany visitors on breathtaking desert excursions featuring activities such as camel riding, camping under a starlit sky, and falconry displays that represent an important symbol of local culture.

Visitors can also enjoy thrilling experiences such as sandboarding and driving four-wheel-drive vehicles designed for desert terrain. The experience concludes with archery, adding an element of challenge and fun.

In the heritage section, "Dunes of Arabia" showcases Saudi culture through folk arts such as Al-Samri folklore and traditional music, giving visitors an unforgettable experience that combines entertainment and education. The experience is rounded off with traditional Saudi dishes that reflect the richness of the local cuisine.